Marketing and health care Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing and health care - Research Paper Example However, healthcare industry is too diversified and complex which makes it difficult to be treated with a single perspective. Hence, the marketing management problems are also complex with no single solution. This paper looks into factors leading to marketing success of banking sector and has attempted to relate these strategies to healthcare marketing. The concept of marketing incorporates certain important variables like customer focus, profitability, integration as well as coordination of marketing along with other major functional areas like that of finance, human resources, logistics, purchasing and operations as well (Stahl, 2003, p. 348). Now, there is stark differentiation between marketing concepts in different industries and now we will be discussing the differentiation between marketing in banking sector and marketing in health care industry. The scope of marketing in the banking sector can be considered under the purview service marketing framework. Marketing in banking sector not only include the service selling of the bank but it is also deemed as a function reflecting personality and image for the bank on the mind of its customers. A sizeable number of banks are now applying more customer oriented approach as compared to the fast moving consumer goods marketing counterparts (Withey, 2012, p.33). The marketing concept s of the banks are applied in their price, distribution, promotion, personal selling, and advertising, public relations as well as selling promotional tools. These fall within the context of marketing mix within the banking sector (Jayarum & Kotwani, n.d., p.421). In terms of commodities and service, health care can be also defined as a product or service but the definition of health care is rather ill defined with the outcome attaches a large scale uncertainty. Larger segment of the industry gets

REFLECTIVE JOURNAL- LEADERSHIP Essay Example | Topics and Well Written Essays - 750 words

REFLECTIVE JOURNAL- LEADERSHIP - Essay Example Therefore, I thought that I should change my leadership skill to get the support of my family members. I have started to learning about different types of leadership skills in order to implement in my own life as I am going through several issues. My dream is to become a successful nurse, but my family is finding it difficult to support mu dream due to inadequate financial condition of my family. Previously I believed in Autocratic leadership style in which I tend to make my own decision independently without taking suggestions of others as well as my family members. But, recent financial crisis and inadequate economic environment of my family has forced me to learn about different leadership style in order to influence my mother and other family members to support me to complete my Bachelor’s study in nursing. However, democratic leadership style can be valuable comparing to autocratic leadership style as it will help me to make my family members understand about the significance of my nursing studies as it will help me to develop prosperous professional career in near future (Wood, 2008). My previous experience and existing assumptions do have a serious impact on my action. It has been mentioned earlier that I used to believe in autocratic or authoritarian leadership style. I used to make my own decisions regarding my studies and career development aspect. My leadership style was almost ruler-centered that can be termed as abuse of power. However, recently I have understood that it was my selfishness that I wanted to chase my dream without understanding and realizing my inadequate family environment. My mother tried hard but failed to support my nursing studies. Therefore, I am working as a support manager in an organization in order to help my family to run daily life. Moreover, this aspect will influence my mother to consider my dreams regarding my professional career. Only, democratic

Organizational Theory Essay Example | Topics and Well Written Essays - 250 words

Organizational Theory - Essay Example This reduces the need for several hierarchical levels and through standardization it is possible to maintain a flat shape of the organization. Horizontal differentiation is the second possible solution. In horizontal differentiation each department is broken up into functional teams. The consequence of horizontal differentiation is that organization takes a tall shape, but the communication issues are minimized (Jones, 2009). The hierarchy in an organization may be taken as the route map of how employees perform their tasks and resources are assigned, or in other words the manner in which things happen in an organization. However, quite often things happen outside of this formally designed channel. The extent to which informal channels develop and are utilized depends on the norms and values of the culture of the organization. When the norms and values are conducive to informal channels developing in an organization, the informal channels develop and become an additional pathway for things to happen in an organization (Jones, 2009). Literary References Jones, G. (2009). Organizational Theory, Design, and Change. New Jersey: Prentice Hall.

The difference between the firm's operating cycle and its cash Essay

The difference between the firm's operating cycle and its cash conversion cycle - Essay Example It would only include time for the initial payment of cash by the company and the receipt of cash from the customers. Operating cycles are either short or long and both of these have serious implications for the company. An operating cycle which is short would mean that the company`s return on investment is rapid. A longer operating cycle, on the other hand, means that the company is not getting a quick return on investment and this probably affect the company in the long run. Operating cycles also differ according to the nature of the economy. If there is an economic downturn, then the operating cycle of a company would probably last longer than the one during a period of an economic growth. The operating cycle of a company is also helps in the estimation of the amount of the working capital required by the company to maintain its growth. There are a number of factors influencing the duration or the time period of the operating cycle and these include the payment terms extended to t he company by its suppliers. Also, a higher order fulfillment policy would increase the duration of the operating cycle. The credit terms and payment policies of the company also affect the time period of the operating cycle. Therefore, operating cycles of a company are often affected the policies and decisions of a company as well as the policies of other companies towards the said company. The cash conversion cycle of a company is the time period required for a company to convert its resources cash flows. This cycle shows the time, in days, which a company takes to sell inventory, collect its receivables as well as pay all its bills. This process of cash conversion shows the financial position of the company during a certain period of time. The cash conversion ratio is calculated through the collection of three ratios which are related to the inventory turnover which is the accounts receivable. This cycle shows how long an investment is in the production stage before being turned into cash. This cash conversion cycle is also known as the net operating cycle of a company. A company`s cash conversion cycle lengthens when it takes a longer time in collecting its accrued payments. For small businesses especially, longer cash conversion cycles show the difference between its profits and bankruptcy as these companies highly rely on cash from such sales of inventories. One of the major differences between an operating and a cash conversion cycle is the difference in the calculation of both of these. In order to calculate the operating cycle, the duration of each component of the operating cycle needs to be determined and this includes raw materials, finished goods, work in progress etc. the operating cycle is found out by summing these individual components. The requirement for working capital would be higher if the operating cycle is longer. On the other hand, cash conversion cycle is calculated using the days payable outstanding ratio as well as those elements us ed in the operating cycle calculation. The days payable outstanding is the average time taken by a company to pay its suppliers. The formula for cash conversion is days inventory outstanding + days sales outstanding – days payable outstanding. All of these activity ratios are expressed in days and show the cash conversion cycle of the company. Both operating cycles and cash conversion cycles are really important for an owner as well as the company as the whole. The cash conversion cycle is extremely important for the financial analysis being done by the owner. This is because it shows the factors related to cash which is really important

ANSWER THE QUESTIONS BELOW Essay Example | Topics and Well Written Essays - 2500 words

ANSWER THE QUESTIONS BELOW - Essay Example The author felt that choosing different organization in different industries and different sectors would give a good cross sectional overview for the report. According to the findings of the study it was apparent that depending on the type of the organization, marketing assistants were required to carry out many different tasks ranging from marketing planning, corporate communications and advertising copy writing. Based on the findings of the study and the author's knowledge, skills and abilities a curriculum vitae and covering letter were designed. The covering letter that was designed was of a generic nature to help the author to customize it with minimum effort to match specific marketing positions that she wishes to apply for in the next few weeks. The objective of this report is for the author to study the job of a Marketing Assistant from different angles and to assess herself in terms of the findings. In order to carry out this study the author chose five different organizations from different sectors and studied the specifications that have been set out by these organizations for qualifications that were necessary for role. In this report the author will describe the methodology that will be used to study the job of the Marketing Assistant, the manner in which the findings will be presented and the self assessment. Based on the findings and the self assessment the author will design and develop a generic curriculum vitae and a covering letter for herself, which she intends to use when applying for the position of Marketing Assistant. These two documents will also be included in this report. Methodology In order to carry out an in depth and meaningful study of role of a Marketing Assistant the author will collect information from five different companies in different sectors and industries on what these organizations look for in their potential candidates. The five companies that were chosen by the author are as follows 1. Coke Cola Corporation - Beverage Company - Private Sector 2. Tesco Supermarket - Retail Store - Private Sector 3. Axa Insurance Company - Insurance Company - Private Sector 4. HSBC - Financial Company - Private Sector 5. Salvation Army - Not for Profit - Non Governmental Sector The author studied the job descriptions of Marketing Assistants in the above companies and also interviewed individuals working in the marketing departments in the above companies before writing this report. In order to gain a good knowledge of the labour market and future prospects for individuals working as Marketing Assistants in these organizations, the author also interviewed former marketing assistants in these companies and asked them on how easy or hard it was for them to find jobs and if the experience they had gained while at the previous companies were sufficient. The author specifically studied the following areas pertaining to the job. 1. Tasks and responsibilities 2. Entry requirements 3. Training, development and future prospects 4. Terms and Conditions 5. Work environment and corporate culture 6. Labour market conditions and employment prospects Based on the findings the author then carried out a self-assessment and designed and developed a curriculum vitae

Week 7 Lab Work LR$W Research Paper Example | Topics and Well Written Essays - 250 words

Week 7 Lab Work LR$W - Research Paper Example The first is stage is the organization stage. It entails preparing to look into the case and delve into the evidence, how to sort and classify it. For the case study, we need to prepare an extended outline (Webley 12). The second and subsequent stage is the research stage. In the research stage, we look into the facts that pertain to the case and classify them accordingly. We identify the issue then research the issues one at a time and familiarize ourselves with the area of law that caters for the case. In this case, we research the events of the night, the basis of allegations and their substantiality. We then consider the legal implications and likely outcomes of any stances we take(Webley 14). This is stage has done in the next paragraph of this paper. The third stage is analysis. In analysis, we make a write-up of the facts arrived at and document a solid conclusion in light of the evidence and facts against the balance of the law (Putman 166) The accused has been in a 10 – year stormy relationship with Elizabeth Steward which has had a history of domestic violence. During a violent electrical storm after a bout of drinking and argument, he dragged her outside and tied her to the lightening pole and told her â€Å"I will fix you. You are gonna fry†. (Putman, 117) The states claim is baseless as Mr. Jones was drunk and angry therefore was not in total control of himself or his actions. He also did not wield the said weapon. Lightening that did not strike was therefore like a weapon he never had. (Putman,

Methodology Research Paper Example | Topics and Well Written Essays - 7500 words

Methodology - Research Paper Example he similarities and differences between qualitative and quantitative research will be discussed to provide a clear understanding of the research method used for the study. The main objectives of the research are derived from the literature review is to examine: â€Å"Change Management and Leadership in the context of implementing a Positive Behaviour and Support model in a School environment.† The main aim of this research is to study the effects of the PBIS action plan on the secondary students of Al Amanah College. The research tries to strike a balance between the benefits of implementing PBIS, and its overall impact on the school as a whole. The study enables the researcher to gain the perspective of both the students and the parents on the benefits of implementing the PBIS systems within the school. This chapter further discusses how this balance will be struck and how the research provides a clear understanding of the effects of the PBIS action plan on the secondary students of Al Amanah College. Action research is the methodology used for this research. â€Å"Action research...aims to contribute both to the practical concerns of people in an immediate problematic situation and to further the goals of social science simultaneously.   Thus, there is a dual commitment in action research to study a system and concurrently to collaborate with members of the system in changing it in what is together regarded as a desirable direction.   Accomplishing this twin goal requires the active collaboration of researcher and client, and thus it stresses the importance of co-learning as a primary aspect of the research process† (O’Brien, 1998). The main aim of action research is to ensure complete accuracy and focusing on the data collected to ensure validity and reliability. Significant tends to be spent on â€Å"refining the methodological tools to suit the exigencies of the situation, and on collecting, analyzing, and presenting data on an ongoing, cyclical basis†